RESA
x michelle
The Michelle Edit – RESA x Michelle Infusino
The Michelle Edit, a limited capsule collection created in collaboration with influencer and muse @michelleinfusino. The goal was to capture a sense of countryside charm and effortless summer ease, aligning both Michelle’s personal style and RESA’s brand DNA.
Campaign Overview:
A romantic, sun-soaked collection featuring three exclusive prints: Matcha, Buttercream, and Citrus. This collaboration was years in the making, rooted in Michelle’s long-standing love for the brand. The copy aimed to reflect authenticity, femininity, and timeless ease.
Key Messaging Sample:
“A capsule of countryside charm, designed for effortless summer days. A true fusion of RESA’s signature aesthetic and Michelle’s romantic, easygoing elegance.”
Campaign Imagery & Moodboard
Concepted and art directed to encapsulate a dreamy summer collection set in a cottage by the lake. Soft light, natural textures, and romantic tones brought the vision to life, reflecting both RESA’s brand identity and Michelle’s personal aesthetic. This moodboard laid the foundation for a campaign rooted in nostalgia, femininity, and effortless charm, ensuring every visual element felt intentional and aligned with the story we set out to tell.
Location Photography by Kate Moore
Los Angeles, CA
Summer 2025 Campaign
Experiential Activation:
To extend brand awareness and deepen community engagement, we hosted a curated influencer event, a Farmer’s Market morning designed to mirror the aesthetic of the capsule. Michelle’s close friends and brand-aligned creators gathered over matcha lattes, fresh baguettes, buttercream bites, and blooming florals.