RESA Holiday Collection

Developed creative and strategic vision for the RESA Holiday Collection, photographing iconic model Frida Aasen in-studio to showcase our new metallic fabrics. The concept focused on holiday sparkle while emphasizing product innovation and trend leadership.

To anticipate market trends, we developed a Polka Dot capsule that surprised and delighted customers, ultimately producing our best-selling piece to date, the Chelsea Dress in Eclipse. Video content was central to the campaign, highlighting texture, movement, and shimmer, and driving engagement across digital channels.

This campaign demonstrates trend insight, storytelling, and multi-channel execution to create commercially successful, on-brand campaigns.