RESA Knit Collection – #RESALoveClub
Role: Art Director

As Art Director, I oversaw the creative direction for RESA’s Knit Collection—a drop centered on self-love, confidence, and body empowerment. The vision was to create an intimate, uplifting atmosphere that visually and emotionally resonated with our community, all while staying true to RESA’s brand identity.

Creative Direction:
The collection was built around soft, sculpted knit silhouettes designed to enhance every body type. My role involved leading the visual storytelling—from campaign concepting to shoot styling, color palette, set design, and final asset curation. The imagery was warm, minimal, and body-positive, evoking comfort and confidence in every frame.

We launched the branded hashtag #RESALoveClub to reinforce the message of self-love and invite the community to engage, share, and celebrate themselves in RESA.

Key Campaign Message:

“Each piece was made to make you feel good—comfortable in your skin, confident in your style. At RESA, we design garments that empower every body, every story.”