Graphic Design Event Invitations & Brand Collateral
As a freelance graphic designer and an in-house designer for ICA, I specialized in creating custom invitations for fashion and beauty events, brand launches, and influencer activations. Working with over 80 clients across diverse industries, I ensured each design was tailored to reflect the brand’s unique identity while maintaining a strong and cohesive visual standard. From minimal and elevated to bold and trend-forward, I adapted seamlessly to different aesthetics while preserving brand integrity. Every piece was thoughtfully crafted to make a lasting impression, serving as both a functional asset and an extension of the brand’s storytelling.
Highlighted Clients Included:
GUESS, Frankies Bikinis, I.AM.GIA, MESHKI, Lack of Color, QUAY, Uncommon James, KORAL, Year of Ours, KSUBI, P.E Nation, LF, The Range, Dear Frances, Nadine Merabi, Rolla’s Jeans, TLA by Morgan Stewart, LMS, ETICA Denim and more.
Brand Highlight: FORMA Pilates – NYC Pop-Up
Poster Design | Social Integration | Outdoor Visibility
I created the official poster for FORMA Pilates’ New York City pop-up, a high-visibility project that combined sleek wellness aesthetics with bold urban energy. The design was turned into a branded Instagram reel that earned over 55K views, and the poster was displayed throughout the city, expanding the brand’s physical and digital presence.
This project showcased FORMA’s elevated, minimalist style while capturing the movement, strength, and modernity at the heart of their identity. From concept to completion, the aim was to produce a piece that felt aspirational yet grounded in the NYC fitness scene.
