BIXBY COffee
For Bixie Coffee’s collaborative cup series, I created a set of custom graphics that balanced brand consistency with creative exploration. Each design preserved Bixie’s signature visual language, including bold typography, warm color palettes, and playful illustrations, while weaving in the unique aesthetic of the collaboration partner. The result was a cohesive yet distinct series of cups that felt instantly recognizable to loyal customers while offering something fresh and collectible for each partnership.
Creative Process
The design process began by mapping Bixie Coffee’s core brand elements, color palette, typography, and illustration style, to ensure visual consistency. I then studied the collaborative partner’s identity, pulling inspiration from their patterns, iconography, and tone. Through sketching, digital mockups, and iterative feedback, I merged both identities into a single, cohesive design. Each cup was tested in context to ensure it felt authentically Bixie while still celebrating the collaborator’s unique voice.
A fresh take on Bixie Coffee’s bags. Modern, cohesive, and ready to stand out on the shelf.
By blending Bixie Coffee’s signature visual DNA with contemporary design trends, these concepts push the brand toward a more cohesive, shelf-ready presence while maintaining its recognizable charm.
